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United States

Noveon Magnetics

Sintered NdFeB magnets made by a dry powder-metallurgical route the company brands EcoFlux, built on patented magnet-to-magnet recycling and grain boundary engineering that reform end-of-life magnets into new finished magnets without the leaching and solvent-extraction steps of the conventional chain. Feedstock can be recycled magnet scrap, virgin rare-earth material, or a blend.

At a glance

Founded
2014 — Founded as Urban Mining Company; renamed Noveon Magnetics in a rebranding announced 16 May 2022.
Headquarters
San Marcos, Texas, United States
Ownership
Private. Disclosed backers include One Investment Management, which put $200 million into a $215 million Series C closed in January 2026, and NGP with Aventurine Partners, who led a $75 million Series B in 2023. A 2020 Defense Production Act Title III cooperative agreement carried $28.8 million in federal funds.
Revenue
Not publicly disclosed. This company does not publish revenue and no named third party has published an estimate of it.

Capacity

Each date below links to the document the figure came from. A capacity figure with no source is not on this page.

WhatFigureStatusAs of
Sintered NdFeB, San Marcos, Texas — nameplateapproximately 2,000 t/yr. Actual output has never been published.OperatingJan 2026
Sintered NdFeB, San Marcos — long-term ambition stated by the company in 2022approximately 10,000 t/yr, described as a five to seven year goalAnnouncedOct 2022
Sintered NdFeB, South Korea, with Kangwon Energy — memorandum of understanding only2,000 t/yr, production targeted from 2027AnnouncedNov 2025

Narrative

Noveon Magnetics makes sintered NdFeB permanent magnets in San Marcos, Texas. It operated as Urban Mining Company until a rebranding announced in May 2022. Its patented magnet-to-magnet and grain-boundary-engineering methods allow magnets to be produced from recycled end-of-life magnets as well as from virgin rare-earth material. The San Marcos plant was supported by a 2020 Defense Production Act Title III cooperative agreement including $28.8 million in federal funds. The company raised a $75 million Series B in 2023 and a $215 million Series C in January 2026, and has announced supply agreements with General Motors, Nidec and ABB.

Where public sources disagree

Sources

  1. Urban Mining Company is now Noveon MagneticsNoveon Magnetics via PR Newswire (2022-05-16)
  2. $215 million Series CNoveon Magnetics via PR Newswire (2026-01-19)
  3. $75 million Series BNGP (2023-05-16)
  4. Kangwon Energy memorandum of understandingNoveon Magnetics via PR Newswire (2025-11-03)
  5. General Motors multi-year supply agreementNoveon Magnetics / General Motors via PR Newswire (2025-08-06)
  6. Federal award record FA86502025536, DPA Title IIIHigherGov, U.S. federal award data (2020-07-21)

How this page is sourced

Everything here comes from public sources — company filings, annual reports, exchange announcements, government releases and trade press. Every figure is linked to the document it came from and carries the date that document was published, because a capacity number without a date is not a fact, it is a rumor with a decimal point.

What is deliberately absent: material nonpublic information. I have spent more than two decades in this industry and a good deal of what I know about these companies I learned under NDA. Those obligations do not expire and they do not bend for a website. Nothing I have been told in confidence appears here in any form, and nothing on this page — or missing from it — should be read as a signal about what I know privately. I hold NDAs absolutely. It is the reason clients tell me things.

Judgment is the other thing left out on purpose. This page reports what has been published and who published it. Whether a target is credible, whether a ramp will hold, whether a capacity figure survives contact with the plant behind it — that is the work I do for clients, and it does not belong in a free reference page.

Where public sources disagree, I say so rather than picking a winner. Where a figure has not been published, the field says so rather than carrying an estimate. An empty field is information too.

Public filings tell you what a company has said. Whether it holds up is a different question, and the one I get hired to answer.

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