Attero Recycling

A private Noida-based e-waste and lithium-ion battery recycler, founded in 2008, that recovers neodymium, praseodymium and dysprosium from magnets in discarded electronics at a stated scale of a few hundred metric tons a year, and that bid in India's REPM magnet scheme in 2026.

Points to check

Facts from the sources on this page that a reader should weigh before relying on the company's own figures.

The 30,000 t/yr target announced in June 2025 was backed by INR 100 crore; no source reports it reached, and in September 2026 the CEO cited about 100 t/yr.
The announcements do not state whether the 300 t and 30,000 t figures measure feed or recovered rare earths.
The 98% recovery and 99.9% purity figures are company-reported and unaudited.
Attero has not published the form of its rare earth product (separated oxide, mixed compound or metal).
Its REPM scheme bid for a magnet plant had not been awarded as of October 19, 2026.

At a glance

Founded: 2008 — Founded in 2008 by brothers Nitin Gupta (CEO) and Rohan Gupta (COO) as an e-waste recycler with an integrated facility at Roorkee, Uttarakhand; later added lithium-ion battery recycling, the Selsmart and MetalMandi platforms and rare earth recovery.
Headquarters: Noida, Uttar Pradesh, India
Ownership: Private (Attero Recycling Pvt Ltd); early venture investors include Draper Fisher Jurvetson and IndoUS Venture Partners.
Stage: Ramping. Recovers rare earths from e-waste magnets at a stated scale of about 100-300 t/yr; a June 2025 plan to reach 30,000 t/yr within 12-24 months had not been reported reached by October 2026.
Listing: Private. Private limited company; not listed.
Revenue: INR 962.4 crore
Reported, FY2025 (year to March 31, 2025).
Source

Capacity

Each date below links to the document the figure came from. A capacity figure with no source is not on this page.

What	Figure	Status	As of
Rare earth recycling, starting capacity (basis, feed or recovered rare earths, not stated)	300 t (stated base, June 2025; described as 1 t/day)	Operating	Jun 2025
Rare earth recycling, expansion target (basis not stated)	30,000 t/yr (100 t/day) within 12-24 months of June 2025; INR 100 crore	Announced	Jun 2025
Rare earth output, company-wide (CEO statement, unaudited)	about 100 t/yr	Operating	Sep 2026
E-waste processed, company-wide (not a rare earth figure)	more than 150,000 t in FY2025 (company claim)	Operating	Jun 2025

Narrative

Attero Recycling Pvt Ltd was founded in 2008 by Nitin Gupta and Rohan Gupta, is based in Noida, Uttar Pradesh, and runs an integrated recycling facility at Roorkee, Uttarakhand, for electronic waste and, later, lithium-ion batteries. It reported revenue from operations of INR 289 crore in FY2023, INR 446 crore in FY2024 and INR 962.4 crore in FY2025, and said it processed more than 150,000 t of e-waste in FY2025; these figures cover all its recycling lines. In rare earths, Attero recovers neodymium, praseodymium and dysprosium, with cerium and gadolinium also present, from hard disk drives, laptops, neckbands and earphones using processes it has patented. On June 19, 2025 it announced INR 100 crore to scale rare earth recycling from 300 t to 30,000 t a year, or from 1 to 100 t a day, within 12 to 24 months; the announcement did not say whether the figures measure feed or recovered rare earths. It reports more than 98% recovery and 99.9% purity, figures that have not been independently verified, and it has not published the product form. In February 2026 Attero said it planned about INR 7,000 crore over five years for refining in India's planned rare earth and critical mineral corridors, including scaling magnet recycling from 1 to 100 t a day within two years; it was evaluating Tamil Nadu and Andhra Pradesh and had not announced sites. Attero Recycling Pvt Ltd was among 20 bidders whose technical bids the Ministry of Heavy Industries opened on August 13, 2026 under the INR 7,280 crore scheme for integrated sintered NdFeB magnet plants; no award had been announced by October 19, 2026. On September 22, 2026 it opened a research center in Greater Noida recognized by India's Department of Scientific and Industrial Research. In reporting from that month the chief executive put rare earth output at about 100 t a year.

Where public sources disagree

Rare earth scale: Business Standard and PTI (June 19, 2025) give a 300 t starting capacity (and 1 t/day); Rare Earth Exchanges (September 22, 2026) reports the CEO citing about 100 t/yr. Neither states whether the figure is feed or recovered rare earths.

Sources

Attero to invest INR 100 crore in rare earth recycling — Business Standard (2025-06-19)
Attero plans INR 7,000 crore for rare earth corridor refining — Swarajya (2026-02-14)
Attero rare earth expansion, 300 t to 30,000 t (PTI) — The Week (2025-06-19)
Attero Greater Noida R&D center; CEO on ~100 t/yr — Rare Earth Exchanges (2026-09-22)
Attero begins operations at Greater Noida R&D center — Autocar Professional (2026-09-22)
REPM scheme bidders incl. Attero — DD India (2026-08-13)
Attero FY2024 revenue (RoC filings) — Entrackr (2025-04-03)
Attero financials FY2024-FY2025 — Inc42 (2026-10-19)
Attero company profile and timeline — YesPress (2026-10-11)
Attero rare earth expansion (98% recovery, 99.9% purity) — pv magazine India (2025-06-23)

How this page is sourced

Everything here comes from public sources — company filings, annual reports, exchange announcements, government releases and trade press. Every figure is linked to the document it came from and carries the date that document was published, because a capacity number without a date is not a fact, it is a rumor with a decimal point.

What is deliberately absent: material nonpublic information. I have spent more than two decades in this industry and a good deal of what I know about these companies I learned under NDA. Those obligations do not expire and they do not bend for a website. Nothing I have been told in confidence appears here in any form, and nothing on this page — or missing from it — should be read as a signal about what I know privately. I hold NDAs absolutely. It is the reason clients tell me things.

Judgment is the other thing left out on purpose. This page reports what has been published and who published it. Whether a target is credible, whether a ramp will hold, whether a capacity figure survives contact with the plant behind it — that is the work I do for clients, and it does not belong in a free reference page.

Where public sources disagree, I say so rather than picking a winner. Where a figure has not been published, the field says so rather than carrying an estimate. An empty field is information too.

Public filings tell you what a company has said. Whether it holds up is a different question, and the one I get hired to answer.

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